BlueVine Customer Success Story
Setting the stage for successful launches is what we do best. Just ask some of the leading companies who have leveraged our global stage to turn their news into breaking headlines, like BlueVine and their BlueVine Business Banking Platform.
Check out how the magic of the Money20/20 stage helped BlueVine be successful - and could help your story unfold, too.
Launching BlueVine Business Banking
BlueVine believes that emerging technology has the potential to revolutionize the banking experience for small businesses. Since its founding in 2013, the company has been dedicated to serving small businesses, a community historically underserved by traditional banks. They paved the way in uncharted territory by creating innovative digital banking products such as invoice factoring, line of credit, and, most recently, business checking and payments. It was no small undertaking but to date they have worked with more than 200,000 small businesses, providing $9B in fast funding.
BlueVine addressed challenges that had existed for years, and are constantly working to not only innovate, but empower small businesses with robust business tools and features designed specifically for their dynamic needs. They are on a mission to show that they were more than an online banking service— but a full banking platform with commercial-grade banking services, all streamlined into one platform. Making waves in the SMB space with their lending products, BlueVine knew they had what it took to make an even bigger splash in the marketplace with banking.
In 2019, BlueVine partnered with Money20/20 to announce their BlueVine Business Banking platform. CEO Eyal Lifshitz announced the vision for the platform live during his presentation, spotlighting their new offering and creating buzz on the show floor of over 10,000 Money20/20 attendees. This was bolstered by a prime booth location on the show floor making them accessible to new partners interested in their product. Witnesses say that a bit of Money20/20 magic was on full display.
By announcing their banking platform in such a big way, BlueVine saw more than 20K accounts from the pilot launch in 2019 to their successful full launch in October 2020. BlueVine was able to compound this with participation in the federal Paycheck Protection Program, through which the company provided $4.5 billion in funding to 155,000 small businesses. In 2021 BlueVine continues to be an invaluable partner to thousands of small businesses as they continue to battle the vortex of challenges on the road to recovery.
