How MBI Revealed Their Rebrand at Money20/20 USA

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Rebranding is no easy feat. How do you break the perception of what people knew your business as?

Hear from Zach Bruhnke, CEO and Co-founder of MBI (previously HM Bradley), who reveals how sponsoring the show helped gain customer confidence and brand perception WHILE meeting with banks, credit unions, and other potential customers throughout the entirety of the 4-day event.

In the process of rebranding? Be like MBI.

We’ve had a lot of people that didn’t know we existed and come up and say we should be talking.

Zach Bruhnke

CEO and Co-Founder

MBI

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Banking is still a very relationship-driven business, and ultimately building those relationships start at places like this.

Zach Bruhnke

CEO and Co-Founder

MBI