Nium Lounge by Day, Comedy Club by Night
How Nium drove more than 1,000 leads with an opportunity value of 8X its investment
Nium's Success Story
When people say Money20/20 is an EXPERIENCE, not an EXPO, it really is! Intentional encounters and impactful networking opportunities sit at the heart of the Money20/20 experience.
We're thrilled to share how Money20/20 helped Nium swiftly acquire new opportunities on Money Row.
If you're interested in expanding your business and exploring new avenues, we're here to help.
The Challenge
Founded in 2015, global payments platform Nium, is on a mission to deliver the payments infrastructure of tomorrow, today. Nium has been a fixture at Money20/20 globally since 2017, using the event to nurture relationships with key partners, which include Visa, Mastercard, J.P. Morgan, and Ripple, while looking to establish new customer relationships with leading vendors in the fintech space.
As a bellwether for fintech and the global payments industry at large, Nium seeks to stand out with differentiated experiences at Money20/20.
"Nium sees a huge value in coming here and spending time with the whole community - they are our partners, our customers and our competitors. We are in a fast paced industry and we are in a global industry... if you are not here and part of the conversation, it's moving beyond you."
Rudy Geronimo
Principal, Marketing - Americas
Nium
The Solution
On the show floor, the Nium presence took the form of a prime location, global business lounge, where visitors could put their feet up and relax while being introduced to the world of global payments.
Not stopping there, Nium hosted Nium@Nite as part of Money20/20’s inaugural Money Row activation. As the lights dimmed on the show floor, Nium transformed the Venetian’s Sugarcane restaurant into one of fintech’s hottest comedy clubs. Nium gave an unforgettable experience to their target audience that showed, they don’t just mean business; fun and community is also valued at Nium.
The Outcome
The event delivered a return on both commercial and reputational fronts.
Traffic to their lounge and Nium@Nite’s successful attendance drove more than 1,000 leads, generating Nium an opportunity value of 8X their investment. Nium also received significant press coverage from reputable publications like Yahoo! News and TechCrunch, including 17 unique publications across seven countries, during the span of the show.
With nearly 100 meetings taking place, more than half were with senior leaders, showing the significant seniority value of Money20/20 attendees over any other fintech shows.
"We have Money20/20 circled in our diaries as the event of the season. No other event hosts the caliber of conversation - day or night. It’s been the setting for magical moments that have been pivotal in driving our business forward."
Jeremiah Glodoveza
SVP, Marketing and Communications
Nium