How Prove Has Experienced Growth and Success at Money20/20 USA
Creating Over 40 High Quality Opportunities in the Pipeline
Prove's Success Story
Looking to get your brand in front of the right people? They're at Money20/20 USA. But what's the best way to show up? We'll let Prove spill the beans.
Discover how Money20/20 acted as a catalyst for Prove's market expansion by helping them propel their pipeline, amplify brand awareness, and unveiling a new product line at the show.
The Challenge
Founded in 2008, Prove has built a stellar reputation with its digital identity verification and authentication platform that is used by 1,000+ top-tier enterprise companies, including 90% of the leading U.S. banks.
As the premiere event for fintech and banking solutions, Money20/20 has enabled Prove to connect with new prospects and partners, and to nurture existing business relationships. The ecosystem that is orchestrated by Money20/20 comes together under one roof, and enables fruitful industry-defining connections to occur.
"It’s not only about the quantity, but the quality of people attending Money20/20 USA. It allows us to engage with decision-makers and enables us to share our expertise with them."
Brad Rosenfeld
Chief Marketing Officer
Prove
The Solution
In 2023, the strategy was centered around brand presence and engagement in Prove’s exhibition stand. With highly visible signage and positioning of their exhibition stand, the Prove team was able to easily engage with attendees on the exhibit floor and reinforce their position as a leader in the industry.
Beyond their presence at the stand, Prove amplified their reach through several initiatives, including co-hosting a keynote session on fintech fraud lessons, recording a podcast episode with MoneyPot, and unveiling their new business onboarding product line at the show which received over 35 media mentions over the duration of the show.
The Outcome
Outperforming expectations, Prove met with more than 500 financial services and fintech professionals during the event's four-day span. This included a range of prospects, customers, and partners, and it resulted in the creation of over 40 high-quality opportunities in the pipeline, culminating in net new revenue generation and solidification of new partnerships.
Prove has been sponsoring Money20/20 USA since 2021, and they return yearly. Meet the team in Las Vegas this October! To find out more about Prove, visit their website: www.prove.com
"Money20/20 USA is an essential annual gathering for our company. In just a matter of a few days, it empowers Prove to reinforce its position as a trusted advisor within its extensive network, and to get ample face time with top banks, payment acquirers, fintechs, lending, big tech customers, and more."
Francesco Piluso
Marketing Manager
Prove