New age of loyalty ecosystems with credit card at the center

Brands and financial institutions are racing to cement customer loyalty in a rapidly shifting landscape. In parallel, credit cards – as a tentpole of many of these loyalty ecosystems and a staple of American commerce – are facing disruption in how consumers shop, pay, and borrow at a pace never seen before. What is the future of loyalty ecosystems and the role of credit cards in powering the flywheel?