Name: Schedule
Start: 2026-10-19T13:20:00-07:00
End: 2026-10-19T14:00:00-07:00
Location: Master Track Deep Dive

<p>Banks build for individuals, but people live in families. In this hands-on workshop you'll see what building product bundles for the whole household actually looks like, before working through segmentation frameworks that'll help you secure deposit growth, acquisition, and loyalty.</p>

Chief Strategy Officer

Enterprise Growth Leader 

Executive Director 

SVP Head of Fraud and Financial Crimes

Building the Right Banking Products for Every Generation

building-the-right-banking-products-for-every-generation-e103-75257

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Job Title

Title

Fintech Americas is the leading platform connecting financial services innovators across North, Central, and South America.

Speakers

Master Track Deep Dive

Schedule

Money20/20

Wealth Management & WealthTech

Fraud Prevention & Detection

Banking

Banks build for individuals, but people live in families. In this hands-on workshop you'll see what building product bundles for the whole household actually looks like, before working through segmentation frameworks that'll help you secure deposit growth, acquisition, and loyalty.

Kara Brewer

True Link

Jesse Slovenec

Financial Services

Fiona Nantege

JPMorganChase

Stan Szwalbenest

Join Where Money Does Business IN 2027

Banks build for individuals, but people live in families. In this hands-on workshop you'll see what building product bundles for the whole household actually lo

Building the Right Banking Products for Every Generation - Schedule

Building the Right Banking Products for Every Generation

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Join Where Money Does Business IN 2027