Simon’s Fintech Brainfood blog is one of the most popular in financial services with more than 37,000 subscribers, including C-Suites large banks, Fintech companies and prominent VCs.

Simon is the Head of Content & Strategy at Sardine and Co-Founder of boutique advisory firm 11:FS. Across 20 years in technology and financial services Simon delivered one of the first Mobile Banking Apps in the United Kingdom before helping found Rise by Barclays and then Digital Assets for the firm. In banking Simon has worked across consumer, SMB, cash management and capital markets and, launched the Barclays start-up accelerator.