Sih Lee
Sih Lee
EVP, Head of NA Fintech Business
Samsung
Biography
Sih is a fintech leader, entrepreneur, and innovator with over 30 years of experience shaping the evolution of digital commerce and financial services. Throughout his career, he has built scalable, consumer-first solutions and harnessed emerging technologies to redefine how people interact with their finances.
As Head of North America Fintech Business at Samsung Electronics, Sih leads the vision and implementation of a next-generation financial ecosystem, creating secure, seamless solutions that simplify everyday financial tasks. Most recently, he brought the Samsung Galaxy Card to market in partnership with Barclays and Visa, delivering a best-in-class consumer value proposition and user experience.
Previously, Sih held senior leadership roles at Synchrony, JPMorgan Chase, and Walker Digital, driving strategic partnerships, digital product innovation, business development, growth, and startup creation, with 30+ patents granted.
Sih holds a B.S. in Accounting from Purdue University and an Executive Certificate in Innovation and Strategy from MIT Sloan.