Sheryl Pflaum

Sheryl Pflaum

Sheryl Pflaum

Board Member, Collinson International

Collinson International

Speaking at

Monday 19 October, 16:20 - 17:00

The Universal Shopping Cart: Leveraging Blockchain for Real-Time Loyalty

Biography

Sheryl Pflaum is a Board Member of Collinson International and a seasoned executive with more than 40 years of experience driving transformational change, accelerating growth, and creating long-term value across international markets.

Most recently, she served as Global Chief Advisory Officer and Executive Chair for the Americas at Collinson, where she led one of the company's fastest-growing regions, focusing on strategic expansion, operational excellence, and enterprise transformation. Over nearly two decades with the company, she played a key role in strengthening Collinson's presence across the Americas and advancing its position as a global leader in travel experiences, loyalty, and customer engagement.

Known for her people-first leadership style, Sheryl has built high-performing teams, guided organizations through complex change, and championed innovation that enhances customer value. Today, she focuses on governance, strategic oversight, and helping organizations achieve sustainable growth and long-term success.