Ryth Martin is the Founder and CEO of Skipify, an innovative fintech company reimagining the way people pay. Skipify’s Commerce Identity Cloud is a first-of-its-kind solution that instantly unlocks payment information for shoppers at checkout – including cards, alternative payment methods, and more – with just an email address. With a deep understanding of fintech and a passion for innovation, Ryth has guided Skipify to become a leader in creating seamless, secure, and shopper-centric payment experiences.