Reshma is responsible for brand, channel, segment, and product marketing for the financial services business at Experian focused on building brand and driving revenue. Leads a diverse team in multiple disciplines of marketing to identify market segments and develop value propositions; develop market insights and thought leadership content; generate awareness and demand; build client affinity; and power the sales teams through operations and training.

Champions key employee initiatives that reflect the dynamic culture across Experian through Women in Experian and diverse ERGs. Prior experience includes a blend of marketing, brand management, business strategy, sales and operations in financial services, consumer packaged goods and the entertainment industries, including The Walt Disney Company, Henkel (The Dial Corporation), and Hyatt Hotels. Expertise in evaluating market segments, developing results-driven marketing programs, and launching new products from concept to market.