Phoebe is Co-Founder, Chief Product Officer of Cari, where she leads the company’s product vision and strategy. She brings experience spanning financial services, fintech, regulatory technology and entrepreneurship, with much of her career focused on building and scaling early-stage enterprise technology companies.

Prior to co-founding Cari, Phoebe was a Director at Ludwig Advisors, where she advised financial institutions and other financial services companies on strategy, regulatory, and operational matters. Previously, she held a strategy and operations role at LMRKTS, a fintech providing optimization and compression services for derivatives markets. Before LMRKTS, she helped build the regulatory technology startup Merlon Intelligence as its second employee and began her career at Promontory Financial Group. Phoebe also founded an e-commerce fashion brand, which she eventually sold in 2025.