Paul Lenser is Director of Product Marketing at Mixpanel, where he leads product marketing strategy across the platform. As fintech shifts from growth-at-all-costs to profitability under tightening regulation, Paul believes the winners will be the teams who can see the full customer picture across marketing, product, and transactional data, even as AI raises the stakes on both insight and oversight. He's helped shape Mixpanel's AI narrative over two-plus years at the company, following eight years at Sprout Social.