Patricia joined Lendio in 2022, bringing 20 years of experience in digital transformation and product marketing to her role as Chief Experience Officer (CXO). She is passionate about bridging the gap between complex financial infrastructure and intuitive customer experiences, especially to drive financial accessibility. At Lendio, Patricia works cross functionally to drive innovative solutions that drive enterprise growth while solving real capital accessibility challenges for small business owners. Specific areas of responsibility include digital experience design, customer experience, enterprise client and partnerships strategy, brand and advertising, and communications. Before Lendio, Patricia built experience-first strategies as CXO of Nuula, CMO of Better.com, and Global President of digital agency Huge.