Norma Castaneda

Norma Castaneda

Norma Castaneda

COO – Chief Operating Officer

Fidelis Specialty Pharmacy

Speaking at

Tuesday 20 October, 11:55 - 12:25

The SME Growth Trap: When Finance Tools Can't Keep Up

Biography

Norma Castaneda is a healthcare executive, business operator and entrepreneur with extensive experience across healthcare and human capital management. She serves as Chief Operating Officer of Fidelis Specialty Pharmacy, where she helps lead growth, operational strategy and expansion. Her experience spans specialty pharmacy operations, payer and employer strategy, strategic partnerships and business development. Norma also serves as Co-Chair of the Government Affairs Committee for the National Association of Specialty Pharmacy (NASP) in Washington, D.C., and holds board positions with hospital and higher education foundations.

Beyond healthcare, Norma has built and operated businesses and invested in real estate, giving her a unique perspective at the intersection of healthcare, entrepreneurship, capital allocation and business growth. She brings an owner’s mindset to identifying opportunities and translating strategy into execution. Norma holds an MBA from the University of La Verne and brings a practical operator’s perspective to healthcare innovation, financial strategy and access.