Lili Tomovich is the Chief Marketing & Experience Officer for Barclays US Consumer Bank, where she oversees customer experience, marketing technology, channel strategy & optimization, brand, creative & sponsorships, product & partner marketing, consumer insights and research. Lili is a transformational marketing executive who has spent her career building leading brands in the financial services, retail, entertainment, and hospitality industries across the US and Canada.

Prior to joining Barclays Bank in 2021, Lili was the Chief Marketing Officer at Grove Collaborative, responsible for the e-commerce platform and the Chief Experience and Marketing Officer for MGM Resorts International. Her financial services industry experience includes nearly 10 years at Mastercard, where she served as head of Marketing for Canada and Senior Vice President of Consumer Marketing for the US market.