Results-driven marketer & digital executive with more than two decades in direct-to-consumer digital transformation across financial services, retail, e-commerce, and media. Proven expertise in driving profitable revenue growth, leading strategic initiatives, including co-launching the first mobile banking sector app, and the first cybercast patented sporting events interface. Former GM/CEO; VP E-Commerce at Orvis; SVP UX at Bank of America; Personetics Executive Customer Council member; founding board member of the National Retail Federation Digital Council; and former nationally award winning journalist.