Jonathan Stern is the Co-Founder and CEO of Rally. Rally is the first commercial platform to empower and reward college sports fans for supporting their favorite players while democratizing wealth building for athletes and increasing transparency to universities.

For over 20 years, Jonathan has held senior leadership positions at the intersection of celebrity, content, commerce and community. He has led brand and media transformations for top-tier companies including both Red Bull and the founders of reality television, Bunim/Murray Productions. Prior to Rally, Jonathan served as CEO of Improbable Media, a full-service media and production company co-founded by NBA superstar Giannis Antetokounmpo and sports analyst and entrepreneur, Jay Williams, that incubates and accelerates the next generation of athlete- powered content and media businesses.

Jonathan has also advised and served on boards of media innovators like Shareability, which builds viral brand stories, and Veteran Television, a subscription network serving the military community.