Jessica Manna, Vice President of Growth at Better Mortgage, has transformed the company's marketing approach through strategic AI integration. Her leadership has halved development and QA timelines while expanding campaign reach and brand awareness.

Balancing innovation with practical industry knowledge, Manna has implemented initiatives that enhance speed-to-market and campaign responsiveness in fluctuating interest rate environments. Her team has developed specialized AI tools for compliance, PR, content, and quality assurance, replacing manual processes with real-time insights that improve performance and decision-making.

Beyond Better Mortgage, Manna actively contributes to financial services and marketing communities, sharing expertise at industry events. Her collaborative leadership style focuses on continuous improvement, aligning team capabilities with organizational goals—a cornerstone of Better Mortgage's marketing success.