Cody Barbo
Cody Barbo
Co-Founder & CEO
Trust & Will
Biography
Cody Barbo is the Co-Founder and CEO of Trust & Will, the leading digital estate planning platform in the U.S., trusted by over one million families. Since launching in 2017, Cody has led the company in raising over $75 million in funding and securing more than $100 billion in reported estate assets. Trust & Will modernizes legacy planning through attorney-approved, state-specific online solutions. The platform supports 20,000 financial advisors and 200+ enterprise partners, including AARP, Fifth Third Bank, UBS, and USAA. In 2024, the company launched EstateOS, the first intelligent estate planning platform integrating AI guidance, streamlined workflows, and family-advisor collaboration. Trust & Will appeared on the Inc. 5000 list for the second year in a row. Cody was named an EY Entrepreneur Of The Year® 2023 Pacific Southwest Award Winner and contributes to Forbes, Fast Company, and Inc. He’s passionate about making estate planning more meaningful and accessible.