Chris Panebianco has spent decades at the intersection of customer experience, growth marketing, and financial services, developing an understanding of the challenges small business owners face and what it takes to serve them well.

Before joining FairSquare, Chris spent more than 12 years as Chief Marketing Officer at BHG Financial, one of the country’s leading fintechs, where he was a key contributor to funding more than $9 billion to business owners and helping build an institutional network of over 1,400 community banks. His work there spanned brand building, performance marketing, and customer experience, giving him a view of what drives growth in complex, multi-product financial services organizations.

As Chief Customer Officer at FairSquare, Chris leads strategy across customer experience, performance marketing, brand, and product. He focuses on building a cohesive, customer-centric organization where every touchpoint reflects the quality and care that small business owners deserve from a financial partner.