Barbara Negron is SVP and Managing Director of Embedded Finance & Partnerships at Cogent Bank, where she leads the bank's embedded finance, fintech partnership, and sponsor banking strategy. With more than 15 years of experience across fintech, payments, digital banking, and financial services, she specializes in building scalable, compliant programs that enable innovation while maintaining strong regulatory and risk management standards.

Barbara has extensive expertise in embedded finance, Banking-as-a-Service (BaaS), sponsor banking, payments, strategic partnerships, and go-to-market execution. Throughout her career, she has helped financial institutions, fintechs, and technology platforms launch and scale financial products that drive growth and deliver value to customers.

A recognized industry leader and frequent speaker, Barbara is passionate about advancing responsible innovation and helping shape the future of banking, payments, and embedded finance.