Ariel Wengroff

Ariel Wengroff

Ariel Wengroff

EVP, Global Marketing & Communications

Ledger

Speaking at

Wednesday 21 October, 11:05 - 11:30

The Product You Build Versus the Product You Market: Blockchain Edition

Biography

Ariel Wengroff is an award-winning creative and brand executive with 15+ years shaping culture at the intersection of media, technology, and storytelling. As EVP of Global Marketing & Communications at Ledger, she leads global brand, marketing, communications, partnerships, and education, driving Ledger’s evolution from category leader to global cultural brand. Her work includes the San Antonio Spurs partnership and launch of Ledger Signer, while helping earn recognition from Fast Company, the Lovie Awards, and the Webbys.

Previously, Ariel was a Senior Advisor at LionTree and Kindred Media, co-founded arfa, and held leadership roles at VICE, including Publisher of Broadly and Chief of Staff. She executive produced the Emmy-nominated WOMAN with Gloria Steinem and produced Sitara: Let Girls Dream for Netflix and Gucci’s Chime for Change. Named to Crain’s Notable LGBTQ Leaders and Forbes 30 Under 30, she serves on the Advisory Board of Lesbians Who Tech.