Allison Netzer is an internationally recognized marketer, Forbes contributor, and avid explorer of human potential. With a deep passion for empowering individuals and organizations, Allison has spent decades navigating various professional landscapes.

She has worked with giants like Dell, Aetna, Southwest Airlines, and the Dallas Cowboys, as well as 75+ FIs and fintechs, including Bank of America, Synovus, Locality Bank, Citizens Bank of Edmond, Kony and Nymbus.

Her best-selling book Think Like a Brand, Not a Bank has been praised for its no-nonsense deep dive into the emerging landscape of financial technology. Allison has also been recently recognized as a Top 30 Fintech Marketer and a Top 25 Global Woman in Fintech.