Alison is a marketing leader with a strong background in financial services and a proven ability to create programs that build passionate user communities and drive growth. Before joining Personetics as Chief Marketing Officer, she served as CMO at Movable Ink, where she helped transform the company from startup to a leader in the Content Personalization category, guiding it through a successful exit in 2025. During her tenure, she built and led teams across marketing, brand, client strategy, and customer experience, launching award-winning programs for many of the world’s largest brands. Earlier in her career, Alison held leadership roles at American Express, where she originated SMB co-marketing programs with Facebook, led product management for the company’s first iPhone app, and contributed to global mobile strategy initiatives.