Yolande Piazza is the CEO of Citi FinTech, a unit in Citi’s Global Consumer Bank charged with delivering a radically simple, connected customer experience on mobile. Through co-creation with customers, an agile operating model and next generation technology, Citi FinTech is transforming how Citi designs, builds, creates, and delivers mobile features and capabilities for millions of customers. Yolande is a member of the Global Consumer Bank Management Committee.
In 2018, Citi FinTech collaborated with the U.S. Retail Bank to deliver new mobile features, including seamless in-app account opening, a 360-degree view across all financial accounts and spending insights to enhance clients’ financial wellness. Citi was one of the first banks to offer external account aggregation, and this feature was explicitly mentioned in Citi’s #1 ranking by Business Insiders, “2018 Leaderboard: Banks With The Most Desirable Mobile Banking Features”.
A thirty-one-year veteran of Citi, Yolande has held several key technology leadership roles, most recently Chief Operating Officer (COO) of Citi FinTech. As COO, she was responsible for the day-to-day operations of Citi FinTech and leading Citi’s Consumer Innovation Labs. Prior to Citi FinTech, Yolande served as Chief Administrative Officer for Global Consumer Banking Operations &
Technology for seven years, providing value-added services and benefits to internal clients, as well as developing, implementing and managing a number of transformation initiatives to improve results and cost efficiency. She has held several senior roles, including SVP of Online Applications & Services for Diners Club International and CIO of Student Loans Corporation.
In 2014, Yolande founded the “Future Women in IT” program, which aims to inspire middle and high school girls to pursue careers in technology and reduce the misconception that "I.T. Is not for me". The program has reached more than 50,000 girls across the United States since inception. Additionally, Yolande co-led the Citi Operations & Technology Women’s Council.
In 2017, she joined the UN Women Global Innovation Coalition for Change (GICC), a dynamic partnership between UN Women and key representatives from the private sector, academia and nonprofit institutions focused on developing the innovation market to work better for women and to accelerate the achievement of gender equality and women's empowerment. Yolande and her team launched the global “She Innovates” platform, bringing together women across the world to participate in the GICC programs.
Yolande is the Chairwoman of Efma (European Financial Management Association). She is the first female chair and the first from an American Bank. Additionally, she sits on the Advisory Board for Reputation.com; a customer focused firm that offers a suite of services to help businesses manage their online reputation. For two consecutive years, Yolande was featured on American Banker’s “Women to Watch” list. She has also been featured in Bloomberg TV, Cheddar, American Banker, Bankrate, Bank Innovation, LinkedIn, FleishmanHillard’s FinTech in 2018 Global Report, Lend Academy Podcast, and Tearsheet.