Trisha Asgeirsson Senior Vice President, North America Loyalty Solutions Trisha Asgeirsson is the Senior Vice president, North America loyalty solutions for Mastercard. In this role she is responsible for creating and delivering loyalty solutions that enable issuers and merchants to go to market faster with leading, consumer segment-specific products. Trisha has more than 25 years of management experience having come to Mastercard from the credit card business at JPMorgan Chase where she led and developed winning loyalty credit card portfolios and specialized in customer loyalty. Here at Mastercard, she has worked with global and local financial institutions on a broad range of strategic, operational, customer segmentation, risk management, product development, loyalty and marketing initiatives. Prior to her career at JPMorgan Chase, Trisha spent 9 years with British Airways where she played an instrumental role in the development of their U.S Frequent Flyer program and a partnership marketing strategy.