Thad Peterson is a senior analyst with Aite Group, focusing on the evolution of the payment space, the customer payment experience, and the merchant side of payments. Thad has a proven track record of identifying and developing new opportunities and technologies in payments and financial services. Prior to joining Aite Group, Thad led the mobile commerce practice at inCode Consulting and was managing director of Maritz Real-Time Rewards, leading the company’s mission to build a new industry standard at the nexus of transactional marketing and consumer engagement. While at Maritz, he also served as a division vice president, heading up strategy and solutions development for Maritz’s financial sector. Before joining Maritz, Thad was a partner with global financial services and payments firm Edgar, Dunn & Company, where he led the retail banking, loyalty, and emerging technology practice areas, working with retail banks, card issuers and processors, airline consortiums, new payment technology providers, payment associations, and prepaid card issuers. Thad has also worked as a C-level executive at retail banks and held positions in product management and marketing.