Sarah Kennedy

Sarah Kennedy

CMO of Marketo & VP of Global Marketing of Adobe

Adobe

Sarah joined Adobe as vice president of global marketing for Digital Experience through the acquisition of Marketo in 2018. Previously, Sarah was Marketo’s chief marketing officer, leading the company’s world-class marketing team as it reinvented the Marketo brand, executed the company’s largest Marketing Nation Summit, rearchitected its own Marketo instance, and drove the growth that led to one of the MarTech industry’s biggest acquisitions.

Prior to joining Marketo, Sarah spent ten years at Sabre Corporation, starting as a graduate intern and eventually becoming vice president of global marketing and general manager of digital experience. In addition to leading Sabre’s in-house interactive agency, Sarah served as the CMO of Hospitality Solutions, the company’s fastest growing business unit, where she transformed the marketing organization into a global demand generation and growth engine.

Sarah is a globally recognized thought leader on emerging technology, loyalty, and customer experience, and she sits on the board