Patricia Kroondijk is a Fintech Strategist at Hitachi’s Financial Innovation Lab in Silicon Valley. She is responsible for the evaluation of start-ups that drive Hitachi’s Financial Technology road maps. She also works on the business model design and strategy of newly created opportunities and is responsible for building Hitachi’s partnership strategy to strengthen the company’s Fintech ecosystem.
She is often applies Design Thinking methods in her strategy work for both clients as well as Hitachi.
Prior to Hitachi she worked as a strategy consultant for PwC for ten years for large financial services companies such as ING and Old Mutual. Throughout her career she has worked and lived in five different countries and she speaks as many languages fluently.