Michelle Evans

Michelle Evans

Global Head of Digital Consumer Research

Euromonitor InternationalEuromonitor

As Head of Digital Consumer at Euromonitor International, Michelle Evans oversees the firm's global research on digital consumers, providing actionable insights and in-depth analysis into how technological advances are reshaping the way consumers browse and buy goods and services globally. She regularly writes and speaks about Euromonitor’s research with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media. Recognized as a thought leader in digital commerce, she was named a Power Woman in Fintech by Innotribe (2015), a Woman on Top in Tech by Asian Entrepreneur (2016), a Top 200 Fintech Influencer in Asia by Fintech Asia and Lattice80 (2018) and a Woman2Watch by Remodista (2018, 2019). In addition, she was named a Top Influencer in the “Future is Female” report published by FleishmanHillard and Money20/20 in 2018 as well as a Rise Up program finalist at Money20/20 Asia in 2019. She has shared her expertise at industry events across four continents, including Money20/20, Finovate, Trustech, Forum E-Commerce Brasil and Seamless, among others, as a speaker, chairperson or juror. She has a column in Forbes and is regularly quoted in publications around the world.