Laura McCracken

Laura McCracken

EVP, Financial Institutions & Fintech

Wirecard

Laura McCracken, EVP & GM, Financial Institutions & Fintech at Wirecard, is responsible for leading the financial institutions vertical globally. Her team offers partners end-to-end white label solutions across digital banking, issuing, mobile payments, acquiring, and value-added services, such as loyalty, vouchers, gift cards, fraud and risk protection, 24/7 customer care, and AI . Prior to Wirecard, Laura led Financial Services & Payments Partnerships at Facebook in Northern Europe and Asia Pacific to enable commerce and P2P payments across Facebook, Marketplace, Instagram, Messenger and WhatsApp. Prior to Facebook, Laura was GM, International Payment Products at Amazon, overseeing Amazon’s co-branded credit cards, B2B gift cards, installment lending, Shop with Points, and the Money Store.

She brings 25 years of experience from global financial services, payments and eCommerce companies, including Wirecard, Facebook, Amazon, Citi, American Express, Lazard and KPMG. Her background includes general management, strategy, business development, partnerships, and finance. Having lived in London, Luxembourg, Singapore, New York and Los Angeles and worked across over 30 markets in North America, EMEA, and Asia, she offers a global world view. Laura holds a BS in Accounting from Auburn University and MBA degrees from Columbia and London Business School.