Kristen Berman

Kristen Berman

Co-Founder

Irrational Labs & Common Cents LabCommon Cents Lab

I co-founded Common Cents Lab, funded by MetLife Foundation, that is mandated to improve the financial well-being for low to middle Americans through applying behavioral science insights. In two years I will have launched 40 experiments to drive financial health. Check out our Annual Report and our nice coverage from Bloomberg. I am also the co-founder of Irrational Labs. Irrational Labs has worked with companies like Fidelity, Netflix, Lyft and disruptive startups and non-profits to design and implement behavioral economics solutions to their customer and business problems. Check out our Irrational Labs 3B framework.In an attempt to disseminate the behavioral research, Dan Ariely, Jason Hreha and I authored Hacking Human Nature for Good, a practical guide to changing behavior, written for product people. This guide is actively used at Google within their product and marketing teams, like FaceBook and the World Bank. With Dan Ariely, I launched and help lead the first behavioral economics group at Google, growing it from one person to 6 in 2015 and supporting over 30 teams and 50+ projects.