Carl Fudge

Carl Fudge

Director, New Ventures

IDEO

As  a  portfolio  director,  Carl  Fudge  leads  teams  working to  build  new  products  and  ventures  that  have  the  potential  to create  enormous  impact  for  clients.  That  means  taking a  human-centered  and  design-led  approach  to  building  a business  from  scratch—from  sketching  an  idea  on  a  piece  of  paper  to  prototyping  it  with  customers,  and  generating its  first  revenue.  At  IDEO,  Carl  has  helped  redesign a  public  school  lunch  system  to  be  student-centered  and financially  sustainable,  created  an  internal  lab  to  prototype  and  launch  new  digital  ventures,  and  designed  new  credit card  offers  for  a  variety  of  customer  demographics.  During  a  year-long  engagement,  he  worked  with  a  traditional  life insurance  client  to  build  an  impact  investing  platform for  young  people,  taking  it  from  a  prototype  to  a  revenue-generating  business.  Together  with  his  clients,  he  is often  strategizing  simultaneously  about  how  to  design and monetize  products,  build  brands,  create  marketing  strategy,  and  hire  the  right  kind  of  talent.  For  Carl,  seeing  new ventures  create  employment  opportunities  is  one  of  the  most  gratifying  parts  of  his  job.  Carl  joined  IDEO shortly  after getting  his  MBA  at  MIT’s  Sloan  School  of  Management.  Previously,  he  served  as a  business  analyst  at  McKinsey  & Company,  and  a  director  at  an  innovation  think  tank.  He  also  holds  an  MBA  in  organizational  psychology  from Columbia  University  and  a  BSc  in  Psychology  from  University  College,  London,  a  helpful  background  for  building  new ventures.