Bob Lord is IBM's first Chief Digital Officer, where he is missioned with unleashing IBM to empower the world – giving business leaders, developers, startups and business partners an unparalleled experience with IBM’s products and services. Bob leads the company’s Digital Strategy & Platforms, Digital Sales & Routes to Market, Developer Advocacy and Venture Groups, Client Experience, and Independent Software Vendors (ISVs) & Cloud Service Providers (CSPs) solutions. He has a wealth of experience in leading businesses through transformation, and brings deep technical and marketing expertise to his role. Before joining IBM, Bob was President of AOL, where he oversaw the company’s unified global advertising operations and previously served as CEO of AOL’s flagship technology group, AOL Platforms. Prior to AOL, Bob was Global CEO of Razorfish, one of the early web design and digital agencies.