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Founded in January 2020 by ex-Paypal employees, Primer is the world’s FIRST open automation platform for payments, enabling merchants to build end-to-end payment flow with clicks, not code.

With a completely unified checkout and payments integration, Primer allows merchants to consolidate and manage their payments stack with their existing (and new) providers and unify all aspects of the payments lifecycle--without juggling complex integrations.

How do we do it? Via our Connections Marketplace, merchants can click to add any third party service provider (payment processors/gateways, fraud solutions, tax/accounting tools, data connectors, marketing automation providers, communication apps, etc) and leverage these like building blocks to construct end-to-end customized conditional payment flows via our Workflows module.

This allows for dynamic routing and unique-to-your-business payment solutions for you and your customers anywhere around the world.

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