Velera Wilson is a Director of Marketing at Fiserv (formerly First Data) where she focuses on driving incremental revenue through cross-sell and retention campaigns. In her initial role with the company, Velera led the marketing strategy to launch the new Clover Station, First Data’s flagship point-of-sale, across partner channels.
A passionate marketing professional for almost two decades, Velera specializes in driving awareness and demand for technology solutions using an integrated marketing approach. Her experience spans global corporations across industries - at AT&T she developed and executed marketing strategies for mobile applications targeting large enterprises. Her tenure also included multiple rotations across the U.S. leading high-performing teams in various business units.
At Verifone, she was responsible for marketing mobile point of sale solutions globally in partnership with regional teams and generated content to support local sales and marketing efforts.
Delivering quantifiable results is what Velera enjoys most – her mantra is “ effort is good – but results are recognized.”
When she’s not working, Velera loves to travel and spend time with her husband Marcus, family and friends.