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Shemina Jiwani

Chief Operating Officer, AscendantFX Capital

Shemina Jiwani is a thought-leader, entrepreneur, and multi-faceted professional who brings over 15 years of international payment experience to AscendantFX. In her role as COO, Shemina oversees every aspect of our Customer Experience. This includes not only operations, but also dealing and account management, sales and marketing. She also works closely with our developers to always strive for technology which prioritizes the user experience. She has a Bachelor of Commerce degree from McGill University and an MBA from Queens University.

In 2018, Shemina was selected as one of 30 women to join the inaugural class for the Money 20/20 Rise Up Program, and was profiled by Women of Influence.

Before joining AFX, Shemina held the position of Director of Business Development for Custom House Global Foreign Exchange. In this role, she led global marketing and business development initiatives for Custom House, including onboarding of strategic global customers, as well as evaluating and implementing both partner and acquisition opportunities. As her Business Development role grew, Shemina was also directly involved with the development of Custom House’s proprietary online trading systems for both businesses and individuals.

In addition to her success in finance,

Shemina also spent five years owning and operating her own hotel development located in the Canadian Rocky Mountains.

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