undefined Zimmermann

Nicole Zimmermann

Head of Customer & Marketing, Western Union

Nicole has a degree in Economics with majors in Marketing and Accounting from Johannes-Gutenberg University, Mainz, Germany, with continuing education at London Business School (Marketing Strategies) and Danube University (Certified CRM Program Manager). She began her career at Deutsche Telecom Consulting in various product, marketing and sales roles.

Beginning in 1999, Nicole held various positions at T-Mobile covering, segment marketing, strategy development and customer relations.

Nicole joined Western Union in July 2007 as Director of Marketing in a regional role for Central & South East Europe. Her responsibilities included the development of new marketing strategies and go-to-market approaches for key remittance segments in Europe by analyzing the market and consumer data, segment target groups and developing the most relevant value propositions for the existing customer base. As the region grew, Nicole became Vice President of Europe, Russia and the Commonwealth of Independent States.

In 2011 Nicole relocated to Denver, Colorado and took on a newly created role to lead the Global Marketing Strategy, Planning and New Customer Segment Development team. Her role expanded in 2012 to include the Global Customer Relationship Management and Loyalty programs.

In 2014 Nicole moved again into a the newly built Transformation Office to support. projects around customer experience, marketing and network productivity. This work transitioned into the WU Way and in this capacity, Nicole continued to work on growth and CRM initiatives.

From June 2016 to May 2018 Nicole was selected amongst 10 high potentials to developed and implement the cultural change and lean management program at Western Union called “WU Way”.

Recently she joined the Global Payments business unit as Head of Customer and Marketing to manage our global customer, marketing and communications teams who are responsible for driving the strategic segment marketing and customer experience programs, activities and campaigns.

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