Amrita has worn many hats during her career; sales, marketing,product & business strategy. Each has served her well, to understand how to operate & carve out wins within a matrixed organization.
Today, as the Director of Omnichannel, Amrita Matharu leads Global Expansion Strategy & Digital Go to Market for retail, digital & omnichannel customers with revenue impact for Western Union’s Global Money Transfer business across the globe.
Amrita’s approach is to solve real problems for customers today, through digitization of retail and deliver value. She seeks to balance insights and data, to drive the evolution of the end-to-end consumer experience and deliver value for customers throughout the customer journey. She has scaled many products to achieve double digit growth.
Amrita holds an MBA from University of West Georgia & a Master’s in Marketing from Georgia State University.