Amélie Arras

Amelie is an experienced international marketing strategist. As one of the founders at Fintech and Payments specialist agency Adastra Marketing, she is a highly driven and passionate advocate for the benefits of digital transformation and collaboration in the financial and payment world. While some legacy firms see Fintech as a word representing risk and uncertainty, Amelie’s belief is that the future is already here, and the biggest risk for business is to stand still.  Says Amelie: "When I heard about the race I was so excited about the challenge, and it was my choice to ask for the most challenging of all: Bitcoin only from Toronto to Vegas!”

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