Bud Financial

Bud Financial (“Bud”) is the customer engagement layer for modern banking: an intelligence layer that sits across a bank’s data, from transactions in the core banking platform and interactions taken by the customer in digital, to CRM records. This unifies account, behavior and channels data into a single, real-time customer object. Built on models Bud has spent a decade refining, that foundation lets banks put the right product in front of the right customer at the right time, delivered everywhere a customer meets their bank: the app, the website, the contact centre, and the branch. A trailblazer in personalization since 2015, Bud helps banks and fintechs replace stale, siloed data with real-time customer intelligence built on best-in-class transaction enrichment. Today, Bud has processed tens of billions of transactions, and helped over 400 financial institutions globally on their way to becoming intelligent enterprises, fully harnessing their customer data and finding new, data-driven opportunities to grow.

All releases from Bud Financial