AtData

AtData, now part of Experian, helps financial services make more informed decisions by observing deterministic email-centered behavior across a proprietary activity network. While many identity signals provide a snapshot in time, AtData brings over 25 years of longitudinal email activity data, and processes over 150 billion signals monthly, revealing patterns of trust, stability, and risk that traditional identity attributes miss. Financial services and Fintech use these insights to strengthen fraud detection, improve customer acquisition, optimize account lifecycle decisions, and increase confidence across onboarding, authentication, payments, and portfolio management. As part of Experian, AtData’s unmatched email activity metrics are now combined with one of the most comprehensive data and analytics ecosystems, giving organizations a deeper, more complete understanding of identity to drive smarter decisions, reduce friction, and unlock growth.

All releases from AtData