The Beginner's Guide to
EVENT MARKETING

How to execute and measure successful event marketing campaigns

Building powerful events

Companies often list email as one of their most powerful marketing channels. With worldwide email usage projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly

But “doing email marketing” is not as easy as it may seem. Anyone who’s tried knows it’s not as simple as drafting a message and hitting the “send” button. It involves building a healthy list to segment, creating an array of templates, and so much more.

The whole process can feel complicated and overwhelming. Effective email marketing takes time, effort, and a strategy. But don’t worry: our guide will take you step-by-step through how to get started with email marketing, from the very beginning.

Why you need this

  • Engage with the Industry’s Most High-Profile Audience
  • Raise Brand Awareness
  • Launch New Products or Companies
  • Connect with Your Customers & Secure New Ones
  • Learn the Latest and Most Impactful Disruptions
  • Seize New Business Opportunities
  • Develop Partnerships & Collaborate
  • Make Major Announcements
  • Fundraise or Source Investments

Frequently Asked Questions

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