Finalytics.ai powers segment-of-one digital experiences for credit unions to build and strengthen relationships at the individual level. It is the first community financial institution platform to apply real-time big data and machine learning in a way that can address the unique needs of prospective and current members. This “segment-of-one” experience is based on individuals’ unique identities, orchestrating their financial journeys using dynamic segmentation and presenting content created that addresses their needs. It enables institutions to compete more effectively, drive member acquisition, increase wallet share and improve retention.