Credit scoring to see "Invisible Prime" consumers.
- Find borrowers who are wrongly scored--or who can't be scored at all--by the big/old, conventional players like FICO and Vantage. Lenders boost their EBITDA & ROA with less risk.
- Extremely high ROI for lenders who execute lead sourcing with a credit risk lens (e.g. pre-quals, pre-approvals, direct mail)