2019 1 Star Sponsor & Exhibitor


Soon was founded in 2017 in Silicon Slopes, Utah, seeking a better way to create a fully automated super-robo financial experience. The company’s mission is to use technology to remove financial barriers for everyone seeking to improve their lives.

Traditional investing is complex and long-term which is why 44% of Americans are not investing their money at all (GoBanking). When money is only in checking accounts at 0.06% APY (, Americans miss out on investment-level ROI gains.

The Soon Smart Debit Account addresses this problem by partnering with trusted banks and brokerage firms to deliver access to micro-investment portfolios. Soon merges traditional checking and investment accounts into one simple automated experience that helps users invest and divest money as part of their monthly cash flow.

Soon is led by its founders Chris Lovato, Mike Shattuck, Aaron Bylund, and Josh Herzbrun, a balanced team with decades of experience in engineering, marketing, and finance. The team has surrounded itself with experts on its advisory board to help guide the business.

2019 1 Star Sponsor & Exhibitor