Make It To Vegas: Convince Your Boss

July 1, 2018

Make It To Vegas: Convince Your Boss

Attending Money20/20 USA opens the door to the four most important days on the industry calendar. From start to finish, we’re facilitating thousands of meetings, enabling the right connections, and delivering ground-breaking disruptions. The value found at Money20/20 USA can’t be attained from your desk – in an increasingly digital world, the rarity and productivity that stems from face-to-face meetings and connections is more highly-regarded and irreplaceable than ever. 

You’re here because you understand the value that can be attained from attending, but maybe your boss isn’t as convinced. We’ve made it simple for you to pitch this event, by breaking down the top reasons to attend:

  • Inspiring sessions from leading brands and new pioneers: You’ll gain insights and learnings from the industry’s strongest minds; from leaders of Fortune 500 brands to disruptive startups. Gain inspiration and thought leadership that will help shape both your business and the future of money as a whole.
  • Stay ahead of the curve by immersing yourself in learnings: Success comes from staying in the know, and this is where leaders come to share and create groundbreaking news. Immerse yourself in all that Money20/20 has to offer and access the most cutting-edge disruptions before they hit the mainstream.
  • Bold Networking Opportunities: Our event pushes away from the networking norm, connecting you with industry leaders in unexpected ways. Each day, you’ll meet likeminded attendees through track session networking, expo hall receptions, our networking platform and more. At night, attend our Poolside Reception and Industry night, where you’ll feel the momentum of Vegas while engaging with new connections. Through these efforts and so much more, we take advantage of our scale to connect you to the right individuals for conversations that will change the trajectory of your business.
  • First-hand access to budget holders and decision makers: Only at Money20/20 will you find all the power players shaping the future of money in one conducive space. As the epicenter of the industry, you’ll get in front of those that you need to meet, ensuring no opportunity is missed.

Sometimes we all need help getting the conversation started. Lucky for you, we’ve drafted a letter to share with your boss – just fill in the blanks and you’re on your way to Vegas! No need to thank us now, you can tell us in-person, onsite.

Hi ________ [Manager's Name],

I’m not sure if you’ve heard, but Money20/20 USA is just around the corner. As a __________ [adjective] _________ [current title]  I believe it’s imperative that I attend not only for my own growth, but for the success of our company as well. Money20/20 is known as the epicenter of the industry, drawing the widest range of _____ [industry sector] power players into one conducive space. For reference, I encourage you to take a look at the current list of exhibitors and sponsors - it's quite impressive! In addition, they'll be hosting 2,600+ C-suite executives, ready to make new connections and get business done. 

I’ve heard attendees often say that they meet more clients and generate more leads in 4 days at Money20/20 USA than they typically would in 4 months, which can be attributed to the unique networking opportunities onsite. This year they'll feature track session networking, various networking receptions, a networking platform, to ensure I won't miss a single potential connection. 

Aside from networking, this year's agenda is shaping up to feature a fantastic roster of 450+ voices during 100+ hours of content, which will cover all the most important topics and trends. Having the opportunity to access these forward-looking insights would allow me to identify potential opportunities for growth and partnership for our business. 

The cost of a pass to Money20/20 includes access to all content sessions, the exhibition floor, workshops and networking events, as well as breakfast, lunch and refreshments throughout the day, so there would be very little in the way of extra expenses while I was in Las Vegas. 

Lastly, the most important point I wanted to share is that Money20/20 is truly leading the revolution that our industry is facing, as it continues to change more rapidly and more significantly than ever before. In order to stay at the forefront of the industry, we need to ensure that we fully understand what the future of money is going to look like, and the part that our business can play in it. 


[Your Name]