CMOs Shaping The CX Revolution
August 9, 2018
August 9, 2018
Today’s consumer is more connected, on the go, and has higher expectations for brands than ever before. Currently, 96% of Americans take part in online shopping in some capacity. Customer experience has become an increasingly critical component, leading brands to rely on marketers to introduce the technologies and strategies needed to reach and retain customers.
Marketers play a key role within our ecosystem. They are often the first to both introduce and implement new technologies and the latest disruptions while maintaining a laser focus on the customer experience. This October, we’ll explore the powerful ways today’s marketers are driving demand and increasing brand loyalty through real-time personalized payments, banking and commerce experiences that put the consumer first.
For the first time, we’re introducing a Digital Marketing & CX track, which will spotlight the industry's leading marketers in a series of can’t-miss sessions. When planning your personal onsite agenda, make sure you’re there for the following sessions:
Empathy in the Machine Age: How Data Science Reveals Insights, Improves Marketing Effectiveness & Powers Human Creativity
The Loyalty Singularity: Why the Future of Customer Engagement is at the Intersection of Marketing & Customer Experience
Taking Gift Cards to the Next Level: Enhancing the Customer Experience
Humanizing the Experience in Financial Services & Retail
- Part 2: The Conversational AI Revolution
- Part 3: Human-Centered Product Design
Staying in the know on the latest insights and disruptions is the only way to stay ahead of the competition. Make sure you’re there for these eye-opening sessions with unparalleled learnings.