CMOs Shaping The CX Revolution

August 9, 2018

CMOs Shaping The CX Revolution

Today’s consumer is more connected, on the go, and has higher expectations for brands than ever before. Currently, 96% of Americans take part in online shopping in some capacity. Customer experience has become an increasingly critical component, leading brands to rely on marketers to introduce the technologies and strategies needed to reach and retain customers.

Marketers play a key role within our ecosystem. They are often the first to both introduce and implement new technologies and the latest disruptions while maintaining a laser focus on the customer experience. This October, we’ll explore the powerful ways today’s marketers are driving demand and increasing brand loyalty through real-time personalized payments, banking and commerce experiences that put the consumer first. 

For the first time, we’re introducing a Digital Marketing & CX track, which will spotlight the industry's leading marketers in a series of can’t-miss sessions. When planning your personal onsite agenda, make sure you’re there for the following sessions:

Building Brand Narratives

  • Jennifer Prosek - Managing Partner, Prosek Partners (M)
  • Andrea Brimmer – Chief Marketing & Public Relations Officer, Ally Financial

Empathy in the Machine Age: How Data Science Reveals Insights, Improves Marketing Effectiveness & Powers Human Creativity

  • Hicham Oudghiri - CEO & Co-Founder, Enigma (M)
  • Frank Cooper III - Senior Managing Director & Global Chief Marketing Officer, BlackRock

The Loyalty Singularity: Why the Future of Customer Engagement is at the Intersection of Marketing & Customer Experience

  • Thad Peterson - Senior Analyst, Aite Group (M)
  • Chris Cracchiolo - VP Global Membership Rewards, American Express
  • Gerardo Capiel - Director, Product Management, Consumer Payments, Google
  • Trisha Asgeirsson - SVP North America Loyalty Solutions, Mastercard
  • Gaurav Misra - Chief Marketing Officer, Raise

Taking Gift Cards to the Next Level: Enhancing the Customer Experience

  • Monika Kochhar- CEO & Co-Founder, SmartGift (M)
  • Amit Shah - Chief Marketing Officer, 1-800-FLOWERS
  • Nicola Thompson - Global Trading Director, ASOS
  • Jude Reter - Head of Customer Experiences, EXPRESS

Humanizing the Experience in Financial Services & Retail

Part 1: Surprising New Research on the Financial Lives of Gen Z 

  • Josh Rathour - CEO & Founder, UNiDAYS 

Part 2: The Conversational AI Revolution 

  • Jason Mars - CEO & Co-Founder, Clinc

Part 3: Human-Centered Product Design 

  • Gavin Lew - Managing Director, Bold Insight
  • Dan Makoski - Chief Design Officer, Lloyds Banking Group
  • Kevin Lee - Executive Director & VP, Head of Design & Co-Innovation, Visa

Staying in the know on the latest insights and disruptions is the only way to stay ahead of the competition. Make sure you’re there for these eye-opening sessions with unparalleled learnings.