Tech firms’ disruption of financial services has long been in the works: From Amazon’s ever swelling loan book to Apple’s BNPL play, this shift appears unrelenting. But the huge ecosystem of users and cornucopia of services on offer by these players has alerted the attention of regulators and governments around the world. With materially impactful antitrust legislation in the works in Europe and the US, moving deeper into financial services is increasingly challenging for tech firms.
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